The Good Snack Company

I have been working with The Good Snack Company as designer and illustrator since its foundation almost 20 years ago. Over that period we've initiated several brand refreshes and I've had the opportunity to keep my packaging design skills from rusting away. This is the latest iteration of packaging and brand including logo, a font, bespoke lettering, illustrations and repeat patterns for use across packaging and other brand assets.

I particularly love the ingredient-based repeat patterns and it's been a joy extending the range using the assets I've created.